Keyword Lab

Note the first-rated term; 15,559 are searching for it, while only 8,700 other sites use the phrase as a keyword. So "office 2003 hack" has a KEI in the stratosphere.

I couldn't figure it out even by "googling" it. We could force it in on our page, but I suspect these are not our customers anyway.

Our terms are more down to earth. Note that numbers 12 and 13 have favorable KEIs, while 15 to 18 are marginal. The last three are abysmal. My first choice, "work from home." It is under the 8+ we're looking for. A personal favorite, "entrepreneur" is dismal, less than 0.1!

Wordtracker: Computer/Business
No.	Keyword	KEI Analysis	Count	Competing

1	"office 2003 hack"	27,825.573	15,559	8,700
2	"rss latest news"	689.767	2,865	11,900
3	"google"	208.982	166,717	133,000,000
4	"blog definition"	121.940	1,003	8,250
5	"search engines"	82.220	55,527	37,500,000
6	"free fonts"	79.529	10,207	1,310,000
7	"search engine list"	52.485	2,701	139,000
8	"computer wallpaper"	51.811	5,018	486,000
9	"internet search engine"	46.759	6,790	986,000
10	"internet search engines"	46.711	6,790	987,000
11	"internet speed test"	44.916	2,005	89,500
12	"work from home businesses"	29.051	1,098	41,500
13	"best home based businesses"	27.405	1,124	46,100
14	"best search engine"	24.756	3,825	591,000
15	"home based business ideas"	9.576	1,137	135,000
16	"work at home"	7.416	7,902	8,420,000
17	"work from home"	6.552	6,849	7,160,000
18	"home based business opportunity"	6.189	2,537	1,040,000
19	"work from home jobs"	5.529	1,178	251,000
20	"home based business opportunities"	4.365	1,625	605,000
21	"internet home based business"	4.130	1,008	246,000
22	"home based business"	4.015	4,957	6,120,000
30	"make money online"	1.387	1,558	1,750,000
34	"business opportunity"	0.766	2,619	8,960,000
41	"entrepreneur"	0.088	1,055	12,600,000

Out of curiosity, I searched for the most popular terms overall and found the top-ten on KEI:

Wordtracker: General/High Rank			March 21, 2010
No.	Keyword	KEI Analysis	Count	Competing
1	"zip code finder"	139.913	4,877	170,000
2	"united states zip codes"	106.580	1,460	20,000
3	"zip codes"	102.064	20,281	4,030,000
4	"zip code directory"	99.560	4,979	249,000
5	"online dictionary"	86.242	24,002	6,680,000
6	"name meanings"	83.510	4,766	272,000
7	"area codes"	75.335	13,751	2,510,000
8	"online currency converter"	46.121	1,431	44,400
9	"internet speed test"	44.916	2,005	89,500
10	"best digital camera"	36.230	2,111	123,000

Maybe we should add a zip code finder to our site. That's not really a good idea, but an Internet speed test would not be too far outside our site's purpose.

Visit Sumantra Roy's site, 1stSearchRanking.com, for more on KEI and related topics.

Don't feel obliged to use all of the tools, but try at least three to get that many points of view. We hope you have a lot of effective keywords and key phrases to take to our next lesson, which is about software to help us in getting "prime real estate" on SERPs.

John B. Vinturella, Ph.D.

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