Introduction to SEO

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Lesson 10:
Introduction to Search Engine Optimization (SEO)

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Keyword density is an important important feature in SEO. Find out yours at http://www.keyworddensity.com/. Some say the optimum is 6-8%, others say Google doesn't care.

Vaughn Aubuchon's "1-pagers" can be very useful, particularly his summary of information on various aspects of Google. The section on how Google treats keywords, is excerpted below. The first three are considerably more effective than the remaining.

Use these as a guide as you fine-tune your site content.

No.	ON-Page Rankings	Suggestions
	KEYWORDS ...
1	in URL	First word best, second is second best ...
2	in domain name	Same as in page-name-with-hyphens
3	in title tag	Close to beginning, tag 10 - 60 characters
4	description meta tag	Shows theme - less than 200 chars.
5	in keyword metatag	Shows theme - less than 10 words. Every word MUST appear in the body. NO single word more than twice.
6	density in body text	5 - 20% - (all keywords/ total words)
7	Individual kw density	1 - 3% - (each keyword/ total words)
8	in H1, H2 and H3	Use H1 font style
9	font size	In strong, bold, italic, etc.
10	proximity (for 2+ kws)	Adjacent is best
11	phrase order	Anticipate query - match word order.
12	prominence (how early in page/tag)	Most important at top of page, in bold, in large font
13	Keyword in alt text	Should describe graphic
14	in links to site pages (anchor text)	Links out anchor text use keyword?

How did you do?

Wishing you success,

John signature

John B. Vinturella, Ph.D.

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